Beau Sloane Music
- Responsibilities:
- Content Strategy, Social, Creative Direction, Creative Project Management
- Client:
- Beau Sloane Music
- Mediums:
- Video, Photo, 35mm Film, Digital Media
New Paradise Album Launch
For the launch of Beau Sloane’s second studio album, New Paradise, I led social media and creative strategy from the early stages of the project through release. The goal was to build a visual story around the album while giving audiences an authentic look at the creative process behind the music.
I developed and managed a multi-format content strategy spanning social teasers, studio sessions, 35mm film, behind-the-scenes coverage, single releases, live performances, and music video content. Rather than treating the album launch as a single release moment, we used the months leading up to it to document the people, places, and process behind the work — building a cohesive visual identity and creating ongoing touchpoints for the audience.
The project culminated in the release of New Paradise, alongside content for singles including “Horses” and “Haunted by the Radio,” as well as live performance and studio content that continued to extend the story beyond the album itself.
