Domani Home
- Responsibilities:
- Content Strategy, Social, Brand Building, Creative Project Management.
- Client:
- Domani Home
- Mediums:
- Video, Photo, Digital Media.
Holiday Campaign
The holiday season was a significant moment for Domani, with the brand’s New Jersey retail location serving a predominantly Jewish customer base. I supported the social rollout for key holiday collections and seasonal initiatives, developing content that balanced product storytelling with inspiration around entertaining, styling, and the rituals of the season.
I also supported the social storytelling around brand collaborations and partnerships, including the Rivki collaboration, bringing together photography, video, Reels, and educational graphics to create a cohesive campaign across Instagram. The goal was to drive collection awareness and sales while continuing to build Domani’s identity as a sophisticated destination for design and entertaining.
As an ongoing partner to Domani Home, I developed the social media strategy with a focus on building brand awareness, supporting sales, and elevating the brand’s visual presence. I established content pillars, helped define the tone of voice, and developed a cohesive visual direction designed to position Domani as a luxury lifestyle and design destination rather than simply a home furnishings retailer.
Working collaboratively with the Domani team, I developed content calendars and concepts spanning product and collection launches, styling and educational content, seasonal moments, events, collaborations, and behind-the-scenes storytelling. I managed the social storytelling across these different touchpoints, ensuring that each piece felt visually cohesive while continuing to give the audience new ways to engage with the brand.
- Fall Bebe Arrivals
- Designed Just For You
- How To: Coffee Table Styling
- Season of Hosting
- Sneak Peek: New Collection
- Winter Refresh
- BTS: Sukkos Collection Shoot
- Noa Bedding Collection
- Kaleido Collection
- Gift Card Event Announcement
- Launch of Sukkos Collection
- Entryway Decor
- Living Room Decor
- Latest Arrivals: Hosting
- Event Recap
