Gray Malin
- Responsibilities:
- Content Strategy, Social, Marketing, Brand Building, Copywriting.
- Client:
- Gray Malin
- Mediums:
- Video, Photo, Digital Media.
When I began working with Gray I saw the potential his beautiful images had on Pinterest. I migrated all Instagram and web imagery over, and within the first month we were seeing 5M+ views on the account. Our engagement, impressions and click throughs continued to skyrocket as I established low cost ads at $5/daily on the platform. I started this project to tee up the Gray Malin Getaway House located in Montecito, CA. With Gray’s artwork and design touch I knew the images would perform well on Pinterest.
The Blog: Gray Malin Getaway House
The most important work I did with the blog was the teaser then reveal of the Getaway House. Gray had put so much time and thought into this project that we wanted a space to explore all the little details along the way. The rollout for this project was one that spanned multiple platforms for many months.
TikTok
Tiktok was the next platform I established for Gray. The ethos behind this platform was a look behind the curtain. I wanted to give our audience a chance to connect with Gray as a person and showcase the behind the senses of his photoshoots, days at the office, events and partnerships.
The Blog: Events, Product & BTS
The blog became a place where I got to write pieces to connect with our community. There were travel guides based on new collections, behind the senses of events, photoshoots and collaborations. It was the place we got to explore Gray’s vision and work in more detail.