Society6
- Responsibilities:
- Content Strategy, Social, Marketing, Creative Direction, Creative Project Management
- Client:
- Society6
- Mediums:
- Video, Photo, Digital Media, Physical Media
Bougie On A Budget
"Bougie On A Budget" was concepted to promote products for back to school season. This was the beginning of short-form video content on Instagram, so I worked on testing to see what resonated with our audience. The five part series has a combined total of 1M+ views. From there we developed additional content series like The Art of Hosting.
Direct Mail
A primary marketing pillar for all seasons was direct mail. There were anywhere between 3-6 pieces annually. I oversaw conception to print while working with the merchandising and graphic design team.
Email Marketing
With the help of our CMO I decided all promotions based on historical data for the month, decided on content and managed all photoshoots needed to capture photography or videography for our email and social marketing. I championed more content forward email marketing rather than just promotional. We saw great feedback in our artist community as well as our sales with these types of emails.
Back to School
The Society6 marketing calendar was centered around back to school season, so for this year I moved more social forward with a Pinterest sweepstakes and more behind the scenes content. This was one of our best performing years while highlighting more independent artists than ever before in our socials, digital and physical marketing.
