Soul Breathwork
- Responsibilities:
- Content Strategy, Social, Brand Building, Creative Project Management.
- Client:
- Soul Breathwork
- Mediums:
- Video, Photo, Digital Media
Social Strategy & TikTok
I partnered with Soul Breathwork to establish its TikTok presence and develop a social strategy designed to introduce breathwork to people who were new to the practice. The goal was to make breathwork feel accessible to a broader wellness audience while supporting growth for the Soul Breathwork app and building a stronger personal brand for its founders.
I developed the overall social strategy and content pillars, creating a mix of educational, founder-led, and experiential content. I wrote scripts, edited existing video, developed captions, managed community engagement, handled publishing, and used analytics to refine the content strategy over time.
A key part of the work was helping the founders understand the value of showing up as the faces of the brand. I developed a repeatable approach to short-form video and coached the founders on creating authentic, founder-led content that could educate, build trust, and give audiences a personal connection to the practice. The result was a social framework that positioned the founders as an accessible entry point into breathwork while creating consistent content to support the brand and its app.
